Managing a crisis can be part of the job for any communicator. A Category 5 hurricane bearing down on your community takes things to another level. Learn how the communications teams at Sarasota County Government and the City of North Port relied on preparation and collaboration to respond to Hurricane Ian, and how you can use those tools to tackle any comms challenge.
Attend our January Professional Development meeting with Pamela Calero Wardell, MBA, and delve into Annual Fundraising and how to leverage the power of community partnerships.
Pamela Calero Wardell is a seasoned professional specializing in fostering positive relationships and creative partnerships. With expertise in fundraising, strategic marketing, and team building, she has successfully led two capital campaigns, directed institutional rebrands, and achieved notable growth in subscription ticket sales. As the Executive Director of the Ocala Symphony Orchestra and the Reilly Arts Center, Pamela has consistently driven revenue and ticket sales through strategic marketing, community engagement, and meaningful partnerships. Her achievements include significant increases in sponsorships, grants, and donations, showcasing her ability to attract and retain support for the organizations she leads.
If you have pre-paid, please RSVP by emailing the Ocala Chapter at FPRAOcalaChapter@gmail.com.
Join FPRA for a webinar that will explore the power of developing culturally relevant communication for Hispanic and multicultural audiences – a critical approach that directly impacts business results – with Claudia Machado, senior development and community engagement manager for Mothers Against Drunk Driving Florida and Puerto Rico.
The Hispanic population in the United States is not only rapidly growing but also remarkably diverse, and a one-size-fits-all approach won’t work the way it used to. This webinar will help you gain insights that can elevate your PR strategies and drive success with Hispanic and multicultural audiences.
In this webinar you will learn:
How to move beyond basic translation strategies to capture the essence and emotional resonance of your message, ensuring it strikes a chord with your target audience.
How cultural sensitivity, language diversity and tailored messaging can unlock opportunities for your brand or organization in Florida’s dynamic PR landscape.
Best practices and exploration of real-world case studies that illustrate the transformative potential of a more strategic approach.
You’ll learn:
The components of an award-winning communications plan
How to build trust with community members
What the city did to come in under budget and show ROI
How they executed in a short timeframe
Bonus: How it feels to hold that huge pyramid!
oin the Treasure Coast Chapter of the Florida Public Relations Association for our January Membership Meeting, Using Social Media Influencers to Raise Awareness!
We’re excited to welcome Demi Bakatselos, the Social Media and Digital Strategist at JM Family Enterprises, who has expertise in creating impactful social media campaigns, managing influencer relations for Toyota within the southeast region, and sharing techniques to help boost the overall digital presence of JM Family associates to enhance their professional brand.
She will showcase how Toyota and JM Family Enterprises are leveraging the power of social media and traditional PR campaigns to maximize their impact within the southeast region. Her presentation will offer a comprehensive look at Toyota’s collaborative activations over the past year, highlighting recent innovative initiatives that encompass both non-traditional partnerships and conventional strategies alike.
Arrive early for refreshments and a chance to network. The meeting will begin at 11:30 a.m.
Thank you to our event sponsors, Lyly Just Lyly and Crabby’s Dockside!
Location: IRSC Kight Center for Emerging Technologies
Join the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) at 11:30 a.m. Thursday, January 18 as Kassie Bonamo, Creative Director at NASCAR provides an in-depth presentation about graphic design.
Quality graphic design is the basis for all visual marketing. Don’t miss this opportunity to develop the art of creating your own graphics at your company and learn how to take basic creative and enhance it with a variety of helpful tips from a graphic design expert.
The professional development luncheon will be held in the Dennis McGee Room at the Daytona Beach International Airport. Register by noon on January 16 at fpravf.org. Lunch is included in the cost of $30 for members, $40 for non-members, and $15 for students. Walk-ins are accepted but lunch is not guaranteed.
About FPRA: With a network of 16 professional chapters and 14 student chapters throughout the state, the Florida Public Relations Association (FPRA) is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession. For more information, visit www.fpravf.org.
Kickstart the new year and your Friday with a cup of coffee and valuable insights at our member-only “Percolate & Connect: FPRA Orlando’s Coffee Chat” from 8 a.m. to 11 a.m. at Foxtail Coffee Co SoDo North, 1101 S Orange Ave. in Orlando.
This casual event offers our members the chance to connect with fellow communications professionals, enjoy a complimentary cup of coffee, and get some work done in a relaxed setting. And that’s not all – we have an exciting opportunity for you to engage with Jessica Bohlman, APR, Vice President of Credentialing for FPRA Orlando. She will be on hand to answer any questions you may have about the Accreditation in Public Relations (APR) credential. This spring, study sessions will be offered by the Orlando FPRA and PRSA chapters, so this is a perfect opportunity to learn more.
Here’s what you can look forward to:
1️⃣ Ask the VP of Credentialing your burning questions about the APR credential.
2️⃣ Enjoy a free drip coffee and 25% in off the rest of the Foxtail menu.
3️⃣ Bring your laptop (or not) and catch up on work.
4️⃣ Socialize and expand your professional network by meeting new friends in the community.
Don’t miss out on this exclusive member-only event – it’s one of the many benefits of being part of our dynamic Orlando chapter.
Get your best-animated voices ready and join us on Monday, Jan. 22, at 8:30 a.m. at the Rimes Early Learning and Literacy Center to participate in Celebrating Literacy by reading to eager youngsters. Email dowens@beaconcollege.edu to sign up!
oin the Ocala Chapter of FPRA on Tuesday, Jan. 23, from 12 PM – 1 PM for our January Professional Development Webinar, Keep it 100: Upskilling PR in the AI Era, presented by Michelle Hayes Uhlfelder, CEO and Founder of Cherrytop – a brand new marketing and PR boutique agency.
Step up your PR game with “Keep it 100: Upskilling PR in the AI Era” presented by Cornell University Marketing AI certified expert Michelle Hayes Uhlfelder. This webinar promises to give you a fresh take on AI’s impact on PR as Michelle unpacks a practical toolbox of AI-driven techniques perfect for both AI rookies and seasoned pros. Come ready to learn, innovate, and level up your PR strategies in this tech-savvy age.
Participants will hear how JEA is using social media and other platforms to convey its core values of safety, integrity and respect. FPRA Jacksonville’s Lanette Hart, APR, CPRC and Owner of Hart & Associates will host a panel discussion and Q&A.
JEA is a public utility company in Northeast Florida that provides a variety of services – electric, water, sewer, and reuse water – to customers throughout Duval, St. Johns, Clay, and Nassau counties.
The program is Wednesday, January 24, 2024 from 11:30 a.m. to 1 p.m. at JEA headquarters in downtown Jacksonville, located at 225 N. Pearl Street. Guests can park in JEA’s employee garage.
oin us for this engaging program to learn the marketing KPIs you need to know! Metrics can be complicated, but they don’t have to be with the tips you’ll learn from Mike Wells, chief marketing officer for GOLDLAW.
Mike is a seasoned marketing executive who is passionate about building dynamic, high-achieving marketing and sales teams, finding gold in analytics and compelling storytelling in content marketing. He specializes in the legal industry. At GOLDLAW, Mike oversees a large in-house marketing team and the firm’s intake call center. He is part of the firm’s five-member executive team and works closely with leadership to align marketing and sales strategies with the firm’s mission and core values.
A proud former “ink-stained wretch,” Mike was a newspaper journalist before transitioning to legal marketing in 2008. His articles appeared in major metropolitan newspapers and national magazines. His reporting career also included stints as a SiriusXM Radio reporter and as a guest commentator on national cable news networks.
Calling out Miami professional 📣 Join us next Thursday at Regatta Groves! Unwind, mingle, and enjoy the night with some great company.
🌴Meet our special guest: Wendy C., FPRA State President!
Let us know you’re coming: https://lnkd.in/ehHYMpac
Tired of shallow connections in the digital sea? Dive deeper in 2024 and forge meaningful relationships in the age of online networks!
Join us for a hybrid event, “Building Authentic Relationships in the Digital Space,” on Thursday, January 25, from 9:00 – 10:00 a.m. to hear from Dr. Michael Cadore Sr., Executive Director of Community Engagement of External Affairs for Eastern Florida State College, and transformational speaker, Kerry Hartley, who will explore how to utilize platforms like LinkedIn and Handshake, to build meaningful connections that fuel your career and personal growth.
In-person networking will begin at 8:30 a.m. The program will begin in-person and online promptly at 9:00 a.m.
Eastern Florida State College
1519 Clearlake Rd, Bldg. 12, Room 205 Conference Room, Cocoa, FL 32922
Or join online via Zoom, you will receive a confirmation email with a URL.
The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) brings its annual one-day professional development seminar to Florida SouthWestern State College. This year’s event, “Mastering the Art of Storytelling & Crisis Communication” will including presentations and workshops on effective storytelling, engaging the media to enhance your organizations reach, and how to deal with unexpected events that impact your business and audiences.
PR University showcases industry-leading professionals in business, education, healthcare, media and more, all sharing best practices, takeaways, and case studies on how to use your brands story to engage, educate, and entertain.
Open to the public, this event provides seasoned and young professionals, business owners, and anyone who communicates their brand story to any audience with real-world tools and techniques they can use in their daily work.
PR University offers valuable education, professional development, and networking opportunities with presentations from a lineup of dynamic speakers.
2023 Presentations:
Crisis Communications Round Table with Holly Smith, Public Affairs Administrator, Volusia County Tax Collector and adjunct professor, Emergency Management Institute
Stories2Share and Narrative Storytelling with Sean Martinelli, Murrow Award-winning NBC2 reporter
Once More, With Feeling – Effective Storytelling Through Video for Engagement and audience retention with St. Matthew’s House’s Tommy Short and Joe Loverde
Using Storytelling and Data to Boost Your Campaigns with Arthrex, Inc. campaign management team Heather Doane, APR, CPRC, and Mindy Hollister
A Fireside Chat with Arlyn Knox, Chief Marketing Officer at Redwood Logistics
Who Should Attend?
PR, communications and marketing leaders looking for actionable takeaways to improve their brand storytelling and crisis communications response
New communications professionals who want to learn best practices for telling their brand’s stories
APRs looking to gain continuing education credits toward their APR renewal
🌟 Join us for an evening of networking and fun! 🌟
The Ocala Chapter of the Florida Public Relations Association invites you to our Social Mixer at The Firehouse Urban Axe Throwing. Whether you’re a seasoned FPRA member or a curious newcomer, this is your chance to network while releasing the week’s frustrations!
🗓️ Date: January 27th
🕕 Time: 3 – 5 p.m.
📍 Venue: The Firehouse Urban Axe Throwing
This event is open to anyone to attend and has no initial cost. To participate in axe throwing, you will have to pay to play.
Don’t miss out on this opportunity to discover the power of FPRA and expand your professional network. We hope to see you there!
Join us at Haven Coffee Roasters to catch up with your fellow FPRA members!
Join CWC-FPRA’s virtual webinar with Liv Hung, Marketing & Communications Consultant, as she walks through the landscape of AI and its role with communicators.
Liv Hung is a Marketing & Communications Consultant, currently serving as the Senior Strategic Public Relations Consultant & Account Manager for Coldwater Communications. A Swiss Army Knife of marketing and communications, Liv has accumulated a wide range of industry experience since 2004. She consults at Coldwater Communications as a Senior Strategic PR Consultant where she is a trusted advisor on reputation management, stakeholder relations, crisis management, data analytics, AI, and media relations. Liv is completing a Master of Communication Management at McMaster University where her research interests are in the intersection of artificial intelligence and corporate reputation, consumer trust, leadership, and ethics.
Attend our February Professional Development meeting with Patricia Vernon, APR, CPRC, UXC, and delve into the power of User Experience (UX) in Public Relations.
Patricia, a seasoned professional with over 20 years of experience in public relations, marketing, and UX design, excels in meeting clients where they are, offering a spectrum of services, from email marketing to strategic communications campaigns, with a primary focus on UX considerations. With a rich background in industries such as commercial construction, healthcare, insurance, higher education, and fine arts, Patricia brings extensive expertise in developing and implementing integrated PR, marketing, and UX strategies aligned with business goals. Accredited with APR and CPRC credentials, Patricia is also certified in user experience (UXC), demonstrating her depth of knowledge in digital marketing and communications. Join us to explore the intersection of UX design and public relations strategies with Patricia!
A hot buffet lunch will be served starting at 11:30 a.m., followed by chapter updates at 11:45 a.m. The one-hour program, “Exploring UX Considerations in Public Relations Plans,” begins promptly at noon.
We will be meeting at Taylor College (2531 E. Silver Springs Blvd., Ocala, FL 34470).
*Hot buffet lunch will be served. If you have any dietary restrictions, please let us know as soon as possible.
You’re invited to FPRA Lake Love Your Mug February Mixer at Hurricane Dockside Grill on Tuesday, Feb. 13, from 5:30-7 p.m. Visit with your Central Florida communications professionals and take advantage of getting a new headshot.
SPECIAL OPPORTUNITY! Professional Headshots will be available for $20 cash. Sign up for a headshot time at https://docs.google.com/…/1FAIpQLSdvQeRlN4_M9G…/viewform
This opportunity is available to all FPRA members and guests. Invite your friends!
Join the Treasure Coast Chapter of the Florida Public Relations Association for our February Membership Meeting, Media Training in the C-Suite!
In his presentation, “How to Media Train the C-Suite,” expert media trainer Joel Staley will teach you how to help your senior executives become better spokespersons.
He will explore the tell-tale signs that a spokesperson needs additional training, situations that may require additional training, and how to persuade reluctant leaders to receive media training. Joel will also dive into the elements that constitute an excellent media or presentation training, how to teach techniques that help senior leaders accept the counsel and coaching, and how to increase the quality of simulated media interviews with trainees.
Arrive early for refreshments and a chance to network. The meeting will begin at 9 a.m.
Thank you to our event sponsors, The Beach Front Becks!
Please join us and guest speaker Kevin J. Camps, Sr., the Assistant Director of Creative Media and Branding for the University Athletic Association. His session, titled “Achievement and Adversity: Navigating Through Changes Surrounding the Brand”, will give us a look into the University of Florida’s athletic brand.
With over six years of experience in the sports industry, Kevin Camps is a passionate and innovative leader in creative media and branding. He oversees the branding, social media, and graphic design for the University of Florida Athletic Association (UAA), where he works closely with senior administration, coaches, and staff on various projects and campaigns. He is driven by the mission of enhancing the UAA’s reputation, visibility, and engagement with fans, partners, and stakeholders. He also values diversity, inclusion, and collaboration, and strives to bring diverse perspectives and experiences to the team.
Join the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) at 11:30 a.m. Thursday, February 15 as the leaders of Volusia County’s three destination marketing organizations discuss tourism trends and their marketing and communications initiatives in the new year:
– West Volusia Tourism Advertising Authority
– Daytona Beach Area Convention and Visitors Bureau
– New Smyrna Beach Area Visitors Bureau
The professional development luncheon will be held in the Dennis McGee Room at the Daytona Beach International Airport. Register by noon on February 13 at fpravf.org. Lunch is included in the cost of $30 for members, $40 for non-members, and $15 for students. Walk-ins are accepted but lunch is not guaranteed
Join us VIRTUALLY on Thursday, February 15 for a presentation on “How Brand Campaigns Can Authentically Reach + Support Diverse Audiences” with Jarryd Boyd, Director of Brand Communications at Hinge, Global Dating App, & a Pensacola Native!
Bring A Sweetheart or Sweet Friend to Happy Hour!
Join your chapter for a fun happy hour open to members, friends, colleagues, and others.
The event is free to attend, however, attendees are asked to RSVP at https://www.fpraswfl.org/happy-hour/.
In celebration of Black History Month, join FPRA Orlando for an evening of networking and history at the Orange County History Center.In celebration of Black History Month, join us this month for an evening of networking and history at the Orange County History Center.
Learn from Pamela Schwartz, the center’s executive director, how the center has been working for several years to decolonize their collections to share a narrative more reflective of the entire community’s experience. From the earliest origins of enslavement on Florida’s coast to events unfolding locally every day, you’ll hear an overview of more than 500 years of Black history and gain insights on the exciting things your local museum has in store.
After the presentation, attendees can enjoy the museum on their own, which offers four floors of exhibits exploring 12,000 years of Central Florida’s rich heritage and it’s a Smithsonian affiliate. You’ll also have the option to stay and experience the popular Downtown Orlando’s Third Thursday event, featuring free entrance to City Arts Orlando (note – this portion is optional and not part of the FPRA event).
Light refreshments, wine and soft drinks will be provided.
Parking: The most convenient parking is at the Library Garage (112 East Central Boulevard, Orlando, FL 32801). You can see other parking options in downtown Orlando here: https://www.orlando.gov/Parking-Transportation/Parking/Parking-Garages-and-Lots
In recognition of our 40th anniversary, join us to celebrate our past presidents who have helped paved the way for our chapter’s success. Mingle and learn from some of the best PR pros on the Space Coast. FREE for all attendees and complimentary coffee will be provided.
February Chapter Meeting: Past Presidents Panel
Wednesday, February 21 at 8 a.m.
Come join us for our February meeting as we welcome Past Presidents Joe McLeod, Erin Hollenkamp, Cindy Sternlicht, and Brian West in recognition of Presidents Day. These Past Presidents will join us in a panel discussion designed to allow you to hear how they started in the PR industry, their experiences, the challenges they’ve faced in their careers, and some tips to help you grow in your roles in the PR field. This is a very unique opportunity to hear from some of the best in the business. We hope to see you on Wednesday, February 21st!
February Professional Development
You will not want to miss this event! 2024 is here and so is a presidential election that may be like none we have seen before. Don’t worry, this event won’t get political, but as communicators it’s important we understand how to find the truth in the information we see and receive, understand the impact of social media on polarization and communication, and deciphering that information to relay messages accurately. The Central West Coast and Tampa Bay FPRA chapters have joined together to bring you an engaging half-day program at The Poynter Institute — a global leader in journalism. You won’t want to miss this speaker lineup and time to network with professionals from neighboring regions.
The event includes three sessions with multiple speakers, coffee and light bites, and lunch at the conclusion of the panels.
Visit Eventbrite for presentation descriptions and additional details, and to register!
Wednesday, Feb. 21
8:45 a.m. – Noon | The Poynter Institute (801 3rd St S, St. Petersburg, FL 33701)
Join us on Thursday, February 22, for a FPRA Capital Chapter Member Mixer with LeadershipFPRA Class VIII at Proof Brewing Company.You must be a current member of the FPRA Capital Chapter to attend this free event.
PRA’s Golden Image Awards are a great way to get noticed for the hard work you and/or your team have put into a project. Golden Image Awards recognizes the best in research, strategy, implementation, and execution in the public relations profession. Join us on Tuesday, Feb. 27, from noon-1 p.m. virtually as we talk about the awards and what type of projects you should enter. This is the first of two workshops to help communications professionals learn more about the awards and the nuts and bolts of putting your entry together.
The Florida Public Relations Association Lake County Chapter presents Going Viral with Vegas!
Join us for an exciting online Q&A session on Feb. 28 as we spend time with the Office of Communications team for the City of Las Vegas and learn more about their award winning strategies and tactics for social media. Come prepared with questions for this great opportunity to learn!
The team at the City of Las Vegas has been part of the government social media space since the beginning. The team is creative, dedicated and always ready to tackle new platforms (and was one of the first agencies to hop on Snapchat, Twitter Spaces, Instagram Reels and TikTok!). The team is diverse, hard-working and stands out in the socialgov space.
Join FPRA Jax for our February mixer 🍷🍤
Network with members and colleagues over appetizers and drinks from 5:30 – 7 p.m. on Wednesday, Feb. 28 at Trattoria di Bernardone located in the Durbin Pavilion in St. Johns.
Dive into the world of seamless event execution with our February webinar on tech-driven event excellence! Join us as we unravel the strategies and best practices that leverage cutting-edge tech platforms to orchestrate flawless events. From registration to post-event analytics, discover how to harness the power of technology for efficient planning, enhanced participant experiences and overall event success. If you’re eager to elevate your event game through tech innovation, this session is your gateway to mastering the art of seamless event execution. Don’t miss the chance to revolutionize your events with the latest in tech-driven strategies!
FPRA Orlando is excited to host PR Paid Forward Orlando 2024, March 6 at 11:30 a.m. in the Rollins College Rice Family Pavilion. This half-day event offers a unique opportunity for Central Florida nonprofits to receive pro-bono strategic communications counsel from local public relations professionals.
Why volunteer in PR Paid Forward Orlando?
Give back to the community by sharing your unique industry knowledge and expertise. Each volunteer will be paired with a fellow member of either organization to support a specific nonprofit during this event.
Meet other local PR professionals and members.
Earn continuing education units (for members with APR).
Membership in FPRA Orlando is required to participate. Volunteer matching will be based on the specific needs of the nonprofit; conflicts of interest based on your industry will also be considered.
Please complete the application here and indicate your interest by Wednesday, Jan. 24, 2024. Matching and nonprofit info will be sent via email by Monday, Feb. 12, 2024. Volunteers are expected to prepare for this event in advance to provide the best possible counsel. To help you prepare, chapter leaders will host a virtual informational session prior to the in-person event.
During this session, we will walk you through the new submission process for our esteemed Golden Image Awards. While the rubric and categories remain unchanged, we have revamped the submission process to make it more efficient and user-friendly for both entrants and judges alike.
We understand that change can sometimes be challenging but we are confident that these updates will ultimately enhance the overall experience for everyone involved. Your continued support and participation are invaluable to us, and we look forward to embarking on this exciting new chapter together.
As our reliance on digital platforms increases, the question raises on necessity of establishing a digital presence for our brand. Join us to learn more!
Speakers:
Matthew Bernaldo, Digital Director at Hearst
Andy Wood, Account Executive at Comcast
Christopher Spiro, Chief Creative Officer at Spiro and Associates
Don Gross, Media Director at Spiro and Associates
New members from all chapters are invited to attend a new member orientation starting at 6 p.m. ET on Wednesday, March 13, to learn more about the association and how to make the most of your membership.
Not a new member, but are interested? You are invited too.
Register today at https://us06web.zoom.us/j/83913886691
In his presentation, “Media Training the C-Suite,” expert media trainer Joel Staley teaches you how to help your senior executives become better spokespersons.
Following are a few of the things you’ll learn:
The tell-tale signs that a spokesperson needs additional training.
The situations that require additional training for any spokesperson, including experienced ones.
How to persuade reluctant senior leaders to receive media training.
The elements that constitute an excellent media or presentation training.
Teaching techniques that help senior leaders accept the counsel and coaching given during a media or presentation training.
How to increase the quality of simulated media interviews with trainees.
At the end of the program, we’ll be announcing our Chapter Member of the Year, Rising Star, Communicator of the Year, Doris Fleischman, Dick Baumbach PR Pro of the Year, and our President’s awards recipients!
he FPRA Golden Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. In this workshop learn how to put together the two-page summary, which accounts for 70% of your score. Information provided will give you some tips and tricks for putting together an award-winning entry. This is the second of two workshops to help communications professionals learn more about the awards and the nuts and bolts of putting your entry together.
Join the South Florida Chapter next Thursday March 14th for a virtual lunch and learn presented by Roy Reid, APR, CPRC, MCPC
Managing a successful comprehensive or capital campaign requires careful planning and strategy, as well as effective communication and stewardship. Join AFP-SWFL, CWC-FPRA and special guest Jay Wilson, APR, CPRC, to learn about the strategy and planning involved to launch a successful campaign.
Register Now
Let’s explore the essence of branding! I’ll cover the key aspects of branding like your personality—your values, purpose, and culture—and dive into the fun side with logos, colors, fonts, and style. Ever wonder if your brand’s look matches its vibe? We’ll help you figure that out and explore if it’s time for a tweak or a total makeover.
The Florida Public Relations Association Lake County Chapter presents The Art of PR Planning with Jennifer Moss Wilson, APR, CPRC.
Planning is essential in all aspects of business – including public relations. A plan is your guidebook, your organizational roadmap, and a path to follow from inception to evaluation of programs and projects. Jennifer will present the elements necessary to help you create a successful public relations plan that will lead you to success.
Details
Networking begins at 11:30 a.m.
Presentation begins at 12:00 p.m.
Location: Lake Sumter State College South Lake Campus
Join the Treasure Coast Chapter of the Florida Public Relations Association for our March Membership Meeting, Communicating the Mets’ Non-Crisis Crisis.
In this insightful presentation, Erick Gill, Communications Director for the St. Lucie County Board of County Commissioners, will delve into the strategic communication approach developed during the challenging period of the Clover Park remodel. His expertise will provide attendees with valuable takeaways on navigating the intricacies of crisis communication, even in situations that may not be an actual crisis.
He will explore the challenges in changing public perception, how to correct misinformation from the public and media mistakes, and working with outside partners.
Don’t miss this opportunity to enhance your crisis communication toolkit with practical strategies and insights. Join us for an engaging session that will leave you better equipped to handle communications challenges.
Arrive early for refreshments and a chance to network. The meeting will begin at 9 a.m.
Thank you to our event sponsors, SouthState Bank (Port St. Lucie)!
Please join us and guest speaker Patricia Vernon, APR, CPRC, UXC, as we hear explore user experience (UX).
With over 20 years of experience, Patricia offers expertise in developing and implementing integrated public relations, marketing and UX strategies which support the expression of an organization’s identity and align with business goals. Industries include hospice/healthcare, insurance, higher education, fine arts and commercial construction.
Networking starts at 11:30 a.m. and the program begins at noon.
Paramount Grill is located at 12 SW 1st Ave., Gainesville, Florida.
For more information, call or text Shelby Martin at 941-600-4536 or email shelby.martin@ffbf.org
Directions to Paramount Grill: The restaurant is located one block west (toward the University of Florida) of the intersection of SE 1st Avenue and Main Street.
Parking: Metered parking is available in the lot adjacent to the Paramount Grill. There is also a parking garage one block west of the Paramount Grill at the intersection of SW 1st and SW 2nd Avenue.
Get ready for a unifying networking event on March 21st at the Daytona International Airport for a generationally exceptional Professional Development Luncheon Meeting on “Bridging the Gap: Exploring Gen Z Ideas and Trending PR Practices.”
This special speed-networking event is hosted by the Volusia/Flagler Chapter of FPRA and the American Advertising Federation – Daytona Beach (AAF DAB) in collaboration with the forward-thinking students of the FPRA VISION Chapter.
Farmers, Trolls and Poison Worms: Safeguarding Reputation Against AI Evildoers
We’ve all seen the webinars and blog posts warning of the dangers artificial intelligence poses for our organizations and clients. But risks, like inadvertently infringing copyrights, exposing sensitive business information, and reinforcing harmful social biases, are just the tip of the iceberg.
There’s a whole other side of AI communicators—a dark and treacherous side—where opportunistic schemers, scammers, conspiracy theorists, and even foreign governments are using large language models and other AI tools to spread disinformation and hate, sow political and social discord and destroy reputations and brands. Learn about the dangers of “malicious AI” and what you need to know to protect your business, reputation, and relationships, and those of your clients, from harm.
Join us and Lindsay Hudock, APR, CPRC, and State VP of Golden Image, as she delves into the new process for Golden Image submissions.
Lindsay Hudock, APR, CPRC is a senior instructor and the advertising and public relations degree program coordinator in the Nicholson School of Communication and Media at the University of Central Florida and a principal in Well Said Public Relations LLC with more than 20 years of experience in the field. She is an active member of the Florida Public Relations Association where she has served in various roles at the state and local level, including serving as president of the Orlando-area chapter in 2017/2018. In 2020, she was honored as the FPRA Orlando Area Chapter PR Professional of the Year. In her current role as State VP of Golden Image, she has been an integral part of updating the process to submit Golden Image
FPRA Orlando is hosting a series of virtual (and free!) APR workshop sessions. Join us for our next session on Monday, March 25, from 12-1 p.m. as Ali Beemer, APR discusses research and planning, two key elements of the APR panel presentation and exam.
Presented by Lindsay Hudock, APR, CPRC
12 to 1 p.m. ET
Tuesday, March 26, 2024
The highly coveted Golden Image Awards recognize outstanding public relations programs throughout Florida. In its 67-year history, this annual awards competition has become a standard of excellence as winners demonstrate the best-of-the-best in PR innovation, strategy, planning and execution. This year’s competition will debut exciting changes centered around you: the participant. The FPRA Executive Committee undertook an extensive research effort to better understand our member’s experience with Golden Image. As a result, strategic changes were made to ensure the program continues to recognize and honor the exemplary work YOU’RE doing in the field. In this webinar, we’ll introduce you to the new online submission form, walk you through the submission process, review key elements of the judging rubric and share tips for creating a strong entry.
In August, the 67th Golden Image Gala will celebrate all that glitters in Public Relations. Whether its killer strategy, remarkable research, impeccable execution or phenomenal creativity, the Golden Image competition is your chance to be recognized by your peers for the exemplary work you’ve done in the field. By tuning into this webinar, you’ll be one step closer to holding that Golden Image pyramid on stage in August.
Join us at Black & Brew to catch up with your fellow FPRA members!
You must be a current member of the FPRA Capital Chapter to attend this free event. Please RSVP using the form.
Join the Treasure Coast Chapter of the Florida Public Relations Association for a special lunch and learn webinar on Friday, April 5! We are excited to welcome FPRA VP of Golden Image Lindsay Hudock, APR, CPRC, who will explore the new changes for the Golden Image Awards this year.
This year’s competition will debut exciting changes centered around you: the participant. The FPRA Executive Committee undertook an extensive research project to understand the Golden Image experience more fully. As a result, strategic changes were made to ensure the program continues to recognize and honor the exemplary work YOU’RE doing in the field. In this webinar, we’ll introduce you to the new online submission form, walk you through the submission process, review some key elements of the judging rubric, and share tips for creating a killer entry.
You must be a current member of the FPRA Capital Chapter to attend this free event. Please RSVP using the link.
Join CWC next Friday, April 12 at 6 p.m. for our upcoming Member Walk + Wine. We will meet at the “Kissing Statue” in Bayfront Park and walk over the Ringling Bridge. After we will grab a pint or a glass of wine at O’Leary’s. See you then!
Help FPRA Tampa Bay celebrate Earth Day by giving back to our local community. Join us for a beach cleanup and networking event. The cleanup will take place from 9-11 a.m. Supplies will be provided. Following the cleanup, we’ll head over to the nearby Whiskey Joe’s Tampa around 11 a.m. for networking and lunch on your own tab. While there is no charge to participate, we need everyone to register so we can distribute waivers in advance. Feel free to bring guests!
Grab a cup of coffee and join us for a virtual morning session as we delve into a collaborative discussion between the Southwest Florida chapter and the Capital chapter.
This informative session will provide valuable insights into the brand new Image Award submission process.
Learn how to prepare, navigate and conquer your Golden Image Award entries! Hear from Lindsay Hudock, APR, CPR State Executive Committee VP of Golden Image, Southwest Florida Chapters, Holly Boldrin, APR, CPRC from Priority Marketing, and FPRA Capital Chapter‘s, Drew Piers, APR, CPRC from Sachs Media!
In his presentation, How to Media Train the C-Suite, expert media trainer Joel Staley teaches you how to help your senior executives become better spokespersons. Following are a few of the things you’ll learn:
– The tell-tale signs that a spokesperson needs additional training.
-The situations that require additional training for any spokesperson, including experienced
ones.
-How to persuade reluctant senior leaders to receive media training.
-The elements that constitute an excellent media or presentation training.
-Teaching techniques that help senior leaders accept the counsel and coaching given during media or presentation training.
-How to increase the quality of simulated media interviews with trainees.
The Florida Public Relations Association Lake County Chapter presents Declutter Your Digital Life!
Join us for an exciting online session on April 17 and get top tips to increase your productivity and peacefulness. Stop the email scavenger hunts. Cease the mindless social media scrolling. Get your files and photos in order. Manage virtual meetings and messaging with ease. Reclaim time and peace of mind.
Virtual Networking begins at 11:45 a.m.
Virtual Session begins at 12:00 p.m.
FREE for FPRA Members. $10 for non members.
Register at https://www.eventbrite.com/e/fpra-lake-declutter-your-digital-life-tickets-866807924837
Join the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) at 11:30 a.m. Thursday, April 18 to elevate your media communication skills to the level.
Navigating the media landscape is a crucial skill for any executive, but mastering it doesn’t come automatically with the title. This month, we’re offering an essential workshop aimed at executives and PR professionals tasked with preparing their C-suite executives for media interactions. Whether you’re training a CEO, CFO, or any leadership role beginning with “C”, this workshop is designed to elevate your training techniques to new heights.
Participants will learn from Joel Staley, owner and founder of JCS Communications, LLC, Orlando. As a multilingual public relations professional with more than 25 years of experience, Joel Staley is an expert at training C-suite executives and brand spokespersons to deliver effective media interviews, public speeches and sales presentations. Staley, a 2016 Public Relations Society of America Florida Radiance Award winner, worked as senior vice president of brand and external communications for Seacoast Bank, as a public relations director for Walt Disney Parks & Resorts and as an account leader for global public relations firms Edelmanand Burson Cohn & Wolfe. He graduated from Brigham Young University with a Bachelor of Arts in public relations and attended DeLand High School.
The professional development luncheon will be held in the Dennis McGee Room at the Daytona Beach International Airport. REGISTER HERE by noon on April 16 at fpravf.org. Lunch is included in the cost of $30 for members, $40 for non-members, and $15 for students. Walk-ins are accepted but lunch is not guaranteed.
Your name would look oh so good on our #fpra event! Our $1,500 Presenting Sponsor Package includes your logo on all event materials and posts, tickets to the event and tickets for future events, the chance to address a room full of #PRpros, plus lots more! Message me for more info!
CWC-FPRA has developed a new chapter event, CWC Showcase & Celebration, that will spotlight three CWC members’ public relations programs or events.
In addition to the presentations, the event will feature networking with heavy appetizers and drinks, a fundraising silent auction, and the presentation of the Joe Curley Rising Leader Award.
This event will bring together CWC members and future members, employers, clients, family and friends for a true celebration.
Application process – how to apply:
Application period begins March 11 and the submission deadline is March 22, 2024.
There is a $25 application fee which will be sent as an invoice after the application is complete. If selected to present, ticket cost will be waived.
Members will submit a short application form, which includes the problem statement, a brief overview of RPIE, outcomes and budget.
Selected three speakers to be announced April 5, 2024.
Speakers will have access to laptop computer, projector/screen, and microphones at the venue (The Grove).
APPLY HERE!
Meet us at the Ballpark ⚾ 🌭 🍻
Experience the thrill of the game and support a great cause with a UWF Student Chapter FPRA fundraiser at the Blue Wahoo’s game on April 18! Come cheer on your favorite team while contributing to the advancement of public relations professionals in the Pensacola region. The UWF Provost will be throwing the first pitch of the game! Your ticket not only grants you access to an exciting night of baseball but also plays a part in the continued development and success of the FPRA Pensacola programs and initiatives.
Be a part of this unique blend of sports, community
and professional growth.
GET YOUR TICKETS TODAY https://lnkd.in/e7yGwcgr
Join us in recognizing and celebrating the best and brightest in PR including our Dick Baumbach PR Professional of the Year, Communicator of the Year, Rising Star, Chapter Member of the Year, Doris Fleischman and President’s Award winners.
It’s an event that honors those making meaningful strides in the industry and within the Space Coast chapter. We’ll also be recognizing our past presidents who’ve led our chapter to success and attendees will network with PR pros from across the state that are enrolled in the prestigious LeadershipFPRA program.
Price includes appetizers and one drink ticket.
Our April Virtual Membership Coffee Mixer takes place on Wednesday, April 24 at 8:30 a.m. Look for the link on our members-only Facebook page – we hope you’ll join us!
Unlocking Your PR Potential: SCFPRA Power Hour Lunch N’ Learn Webinar Series
Elevate your PR skills and knowledge with the FREE 5-week SCFPRA Power Hour webinar series! Join us for insightful lunch-and-learn sessions where you will have the opportunity to sharpen your PR expertise, network with fellow professionals and learn more about how to advance your career within FPRA. Each webinar will delve into a valuable FPRA topic, featuring guest speakers from the FPRA State Executive Committee.
Free for all attendees! Register today and take your PR potential to the next level!
April 24 – Accreditation Unlocked: Gain insights into the FPRA Accreditation process and its significance in the PR industry.
Hear from a panel of accredited professionals and our guest speaker, FPRA State VP of Credentialing, Kevin Christian, APR, CPRC
Register here: https://lp.constantcontactpages.com/ev/reg/phn4b8m
Join FPRA for a webinar on Thursday, April 25, from noon- 1 p.m. EST as we talk about the accreditation in public relations credential.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, principles and more. Discover what’s behind APR, what it means, how it changes things and why it truly makes a difference for PRofessionals. Join Kevin Christian, APR, CPRC, Vice President of credentialing for FPRA for an interactive presentation that will open your eyes to APR and what it can do for you.
Please join us on Thursday, April 25, from 6:30 – 9 p.m. for the FPRA Capital Chapter’s inaugural Excellence in Communications Awards ceremony. The theme for this year’s event is Celebrating Our Stars, so get ready for a fun-filled evening honoring Tallahassee’s best and brightest in our profession!
Thursday April 25, 2024
6:30 p.m. – 9:00 p.m.
Challenger Learning Center
200 S Duval St, Tallahassee, FL 32301
Join us for a day of inspiration and learning at the 2024 FPRA Ocala Chapter’s COMMference!
This event is tailored for communicators, bringing together public relations professionals, marketers, videographers, and other communication experts.
Key Highlights:
Insightful Sessions: Gain valuable insights into best practices and strategies to tackle communication challenges in today’s dynamic landscape.
Networking Opportunities: Connect with like-minded professionals and expand your network within the communication industry.
Expert Speakers: Learn from experienced speakers who have excelled in their respective fields, sharing their knowledge and expertise.
Keynote Speaker: Sarah Schreiber: Join us for an exclusive keynote session with Sarah Schreiber, the WWE community ambassador. Explore the world of communication through the lens of one of the most dynamic industries.
Join FPRA Orlando for a relaxing spring social at Digress Wine in College Park and get to know other Central Florida PR professionals.
Have you been:
working from home and missing some camaraderie?
wanting to connect with your PR and communications network, but plans always seem to get in the way?
looking to expand your circle of friends and colleagues?
Then please join us for a relaxing spring social and happy hour at Digress Wine in College Park on April 30 from 5-7:30 p.m.
All PR and communications professionals are welcome. Whether you’re a longtime FPRA member or this is your first chapter event, we would love to see you there!
This event is free to attend and is open to new, returning and prospective FPRA members. All attendees will receive one (1) complimentary beverage courtesy of FPRA Orlando.
Please RSVP by April 20. Limited tickets available.
Come pull up a chair and enjoy a drink with your fellow FPRA members at The Union Taproom in Winter Haven!
Put your knowledge to the test at Quiz for a Cause, the annual trivia competition hosted by the Florida Public Relations Association’s Gainesville Chapter.
This year’s event will take place April 30, from 7 to 9 p.m. at Fluid Lounge in Tioga Town Center. All are welcome to participate, including FPRA members, family and friends – you do not have to work in the PR field! Participants will compete on teams of up to six people for the coveted title of trivia champions, as well as prizes from FPRA and Fluid Lounge!
Proceeds support professional development opportunities for local public relations students and PR/communications professionals.
Unlocking Your PR Potential: SCFPRA Power Hour Lunch N’ Learn Webinar Series!
Elevate your PR skills and knowledge with the FREE 5-week SCFPRA Power Hour webinar series! Join us for insightful lunch-and-learn sessions where you will have the opportunity to sharpen your PR expertise, network with fellow professionals and learn more about how to advance your career within FPRA. Each webinar will delve into a valuable FPRA topic, featuring guest speakers from the FPRA State Executive Committee.
Free for all attendees! Register today and take your PR potential to the next level!
May 1 – LeadershipFPRA Unlocked: Explore this program designed to cultivate the next generation of PR leaders.
Hear from a panel of local LeadershipFPRA graduates and our guest speaker, FPRA State LeadershipFPRA Chair, Samantha Senger, APR, CPRC
Register here: https://lp.constantcontactpages.com/ev/reg/75ftsm6
Procrastinators, unite! Join us for a Golden Image Awards cram session. Whether you’re racing to put the final touches on your submission or haven’t even started yet (we won’t judge), this is the place to be. Gather with fellow CWC members to exchange feedback, swap ideas, and indulge in some much-needed coffee and treats. We understand the daunting task of crafting the perfect submission, but fear not – we’ve got your back every step of the way. Let’s turn those last-minute jitters into award-winning brilliance together!
Important Dates:
Early Bird Deadline: May 7, 2024 at 11:59 p.m. ET
Final Deadline: May 14, 2024 at 11:59 p.m. ET
Winners Notified: June 19-21, 2024
Golden Image Awards Gala: August 6, 2024 at the Grand Hyatt Tampa Bay
Our host will be Diana Delgado Garcia from the South Florida Chapter!
Mark your calendar, save the date: Join us for some no-stress socializing at our next Pop Up PR — a way to relax and get to know your FPRA buddies.
Enjoy some great food, drinks and great conversation at Beaker and Flask Wine Co. on May 7 starting at 5:30 p.m. Beaker and Flask is located in San Felasco Tech City just outside of Gainesville on the way to Alachua.
Join Lauren Helm, APR, CPRC, for a virtual informational session on the Certified Public Relations Counselor (CPRC) examination process. Participants can expect to learn more about the CPRC examination process, determine exam readiness, and be presented with an example prompt exam question.
Register
This session is free. Please RSVP using the form below. Prior to the event, you will be emailed a link to access the Zoom meeting.
Join us for an insightful lunch-and-learn session on May 8th from 12:00 – 1:00 pm to learn more about the Golden Image Awards. In this webinar led by FPRA State VP of Golden Image, Lindsay Hudock, APR, CPRC., we’ll introduce you to the new online submission form, walk you through the submission process, review key elements of the judging rubric and share tips for creating a killer entry. Free for all attendees! Register today and take your PR potential to the next level!
Friday, May 10, 2024 | 11:30 a.m. hot buffet lunch | 11:45 a.m. Chapter updates | noon – 1 p.m. Professional Development meeting
Attend our May Professional Development meeting with Blake Spires, CEO of Brilliant Bins, to “Tackle Social Media like an Entrepreneur”.
Blake Spires brings a wealth of entrepreneurial experience and insight to the table. As the leader of a successful company providing innovative sanitation solutions for trash bins and dumpsters, he excels in navigating the world of social media with an entrepreneurial mindset.
Under his guidance, Brilliant Bins has grown to offer eco-friendly curbside cleaning services, utilizing a specialized sanitation truck to clean, sanitize, and deodorize bins using 200º hot water. This innovative approach kills 99% of bacteria and reclaims and filters wash water, ensuring an environmentally friendly process. With a strong background in business and a proven track record in leading his company to success, Blake is poised to share his expertise on how to “Tackle Social Media like an Entrepreneur.”
Cheers to Connections: Join Us for a Brew-tiful Mixer!
Get ready to raise your glasses high and your networking game even higher as the Capital Chapter hosts the FPRA state executive committee and state board for their quarterly meeting. We’re hosting a meet up to welcome the state leadership to town and showcase our incredible CapChap members. This is the perfect opportunity to meet members from other chapters, and talk with members of the association’s executive committee.
This event is free for all (snacks and beverages will be at your expense), but please RSVP so we know how many we should expect.
Universities are huge entities that require more than just student enrollment to help them thrive and grow. They require loyalty, support, and investment from the students who attend, their families, employees, stakeholders, and supporters. So, how do universities craft thoughtful stories that encourage these qualities in their communities, encouraging students to attend while retaining their current ones? Through creative PR efforts. Join us for a dynamic panel of University PR professionals—Stacy Walsh, Samantha Lane, and Shelia Skipper Guzmán—as they dive into how they use PR to share their university’s mission and successes to drive enrollment and retention.
In addition, we’ll take some time to explore how PR is being taught in the classroom as the industry continues to evolve and change!
Join FPRA Orlando to discover how Artificial Intelligence (AI) can help public relations professionals become more efficient, enable real-time insights into engagement and proactively manage their brand’s reputation.
During this discussion, you will learn how to:
Gain executive buy-in for the use of generative AI
Create guardrails for using AI safely and ethically
Develop scenarios of AI for social media and content creation
Our speaker, Adeta Gayah, Sr. Director of Social Media & Content at Visit Orlando, oversees the social media strategy, campaigns and content creation that build the brand for Orlando. She previously worked for Walt Disney Parks & Resorts, serving on the grand opening team for Shanghai Disneyland Resort, as well as Universal Orlando Resort. In addition, she has led successful large scale influencer partnerships with social media influencers, such as Zach King, Sophia Grace & Rosie from “The Ellen Show” and “The Muppets.”
Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, Visit Orlando represents more than 1,500 member companies comprising every segment of Central Florida’s tourism community.
Save the date for our May program, which will be May 15 at the University of South Florida Tampa campus. More details and a link to register coming soon!
Join us on Thursday, May 16 as we hear from Val Riley, Senior Director, Content & Digital Marketing, Insightly, to learn about five strategies for standing out in competitive categories.
If you think it takes a ton of money to go from underdog to superhero, you’d be wrong. What it does take, however, is a commitment to think differently and use your resources wisely. In this session, we’ll talk through why some major brands with big budgets are vulnerable to scrappy competition, and see some examples that hit at their blind spots. Whether you’ve got a ton of competitors or just a few, you’ll walk away with real tips to put into action.
Join the Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) at 11:30 a.m. Thursday, May 16 for an enlightening session with Andy Jorishie, President of Advertising for the Zimmerman Agency, and expert leader in the field of advertising and brand strategy.
Lunch is included in the cost.
This session will focus on the basics of planning, emphasizing the crucial role that research and data play in crafting effective brand strategies. Whether you’re a seasoned professional or new to the field of public relations and advertising, this presentation will equip you with valuable insights and methodologies for developing data-driven branding initiatives.
With an impressive career spanning over 36 years, Andy started his journey at Y&R NY, contributing to the growth of some of the world’s most renowned brands like The Walt Disney Company, CitiBank, and the US Army. His extensive experience includes leading the Citibank AAdvantage account to an EFFIE Award victory and pioneering Sony’s entry into the online gaming sector. Since joining The Zimmerman Agency in 2004, and later becoming its President of Advertising in 2021, Andy has been pivotal in developing “Momentum,” the agency’s proprietary planning process.
FPRA Jacksonville invites new graduates in **public relations** from the University of North Florida, Jacksonville University, Edward Waters University (Official), Flagler College, and Florida State College at Jacksonville to a year end Grad Party.
The event will be held Thursday, May 16 at the Dalton Agency in downtown Jacksonville. Food will be served!
This is a wonderful opportunity for new PR graduates to meet PR professionals in Northeast Florida, explore the benefits of joining a professional network, and celebrate your educational achievements. Bring your resume!
Members are encouraged to attend to help prepare new grads for the workforce through mock interviews and resume reviews.
JOin us at Concord Coffe to catch up with your fellow FPRA members!
Join FPRA for an afternoon of inspired networking and connection! Elevate your professional relationships at this highly engaging lunch-and-learn experience, featuring game-based guidance from Blair Bloomston, Founder & CEO of Leaders Uplifted. Blair has spent the last 20 years supporting execs at Hilton, NASA, Deloitte, and IMGA, and she’ll be sharing first-hand insights and surprising tactics that can help you network at the highest level. Whether you’re a seasoned executive making the pitch or an ambitious young professional climbing the ranks, success begins with networking and strong relationships. You’re encouraged and welcomed to join for this day of electric networking. Let’s get connected!
The FPRA Capital Chapter APR Boot Camp is a two-day intensive workshop that assists candidates with completing the APR Questionnaire, preparing their Panel Presentation, and receiving in-depth feedback through a group mock exam exercise.
This course is designed for busy professionals whose schedules don’t permit extensive preparation; however, it is highly encouraged that candidates have a thorough knowledge of the APR Study Guide as this course is not for those just beginning their APR journey. Participation is limited to six (6) individuals. Refreshments and lunch will be provided.
At the conclusion of the course, candidates will be better positioned to advance the panel presentation, have an in-depth understanding of how to align their study efforts with the written examination and be confident in their examination approach to achieve accreditation. Candidates will be responsible for requesting to sit for the examination process with their Chapter’s Director of Credentialing.
RSVP Deadline: May 24, 2024 at 5:00 p.m.
Join us at Springhill Church, located at 120 SE Williston Rd on Thursday, June 27 at 8:30 a.m. for our annual Professional Development Symposium!
SPEAKERS:
Gabrielle Massari, MSM, UF Health
Roy W. Reid, APR, CPRC
La’Kendra Garrison, Integrity Orchid Consulting